3D RENDERING AS A WEB SERVICE

Luxion and Sabertooth introduce LuSt—a 3D realtime web service platform.

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What is LuSt?

One of the key challenges in utilizing 3d assets to create imagery for consumer-oriented solutions is immediate visualization of multiple product variations. Product designers and marketers want to show every possible option to the customer or potential client, however the costs of creating multiple versions of the assets becomes very labor intensive and expensive.

With LuSt our goal is to put the control of the rendering in the users’ hands. Product variations are created by the user through selection of product options and the environments they want the client to experience. The image is then created on demand and delivered to the user. Now consumers, advertisers, marketers and designers can view and interact with 3D assets in realtime, with photographic quality, to create their own images from any location using PC, Mac, iPad, iPhone, or any Android based phones and tablets. This is the power of LuSt's 3D Rendering as a Web Service (3DRaaS).

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How it works

LuSt is built on a scalable server model that utilizes CPUs for rendering, leveraging the low cost and multi-thread support of modern CPUs. The Luxion render engine is very efficient, built to run on everything from 3D workstations to notebooks. This makes the server requirements very cost effective in that LuSt has low memory requirements and scalable CPU assignment to support many users per server. LuSt also supports both Windows and Linux clustered platforms, so the software runs on systems that your team is already using and familiar with. On the client side, we have designed the LuSt API based on open standards, supporting integration with any language that can interface with JSON and REST.

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Who it's for

This is a service that has been developed for advertising agencies and marketing departments of large corporations. The solutions can be customized to serve the following purposes:

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Features and Specifications

Powered by the production proven Luxion 3D realtime raytracing engine using scientifically accurate materials and real world lighting, LuSt feature the following capabilities:

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About Luxion & Sabertooth

Luxion is a leading developer of advanced 3D rendering and lighting technology. KeyShot is the first realtime ray tracing application that uses a physically correct render engine based on scientific research in the areas of scientifically accurate material representation and global illumination. Addressing the visualization needs of designers, engineers, marketing professionals, photographers and CG specialists, KeyShot breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion’s customer list includes many of the Fortune 1000 product manufacturers and major industrial design companies including Chrysler, Dell, Grohe, HP, Microsoft, Motorola, Nokia, Procter & Gamble, IDEO, Quirky and SMART Design. Visit http://www.keyshot.com for more information.

Sabertooth Interactive, based in Venice, California, is a powerhouse of digital production services, combining best-in-class development practices with truly outstanding live action, CG animation, design and post-production. Run by - and for - creatives, Sabertooth has a deep knowledge of application and web development, broadcast, post-production, design, animation, and print, and a clear, comprehensive approach to project management. Approaching all projects from the standpoint of generating quality assets and adaptable execution processes that remove the limits on what is creatively possible, Sabertooth makes the impossible, possible. Agency clients include TBWA/Chiat Day, JWT, Team Detroit, Leo Burnett, Y&R, Saatchi & Saatchi, Carmichael Lynch, Designory, and Goodby, creating amazing work for Ford, Nissan, Subaru, Toyota, Kenmore, DOW, Comcast, US Army, EA, HTC, T-Mobile and Pepsi. Visit www.sabertooth.tv for more information.

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KeyShot is a registered trademark of Luxion ApS. LuSt is joint trademark of Luxion and Sabertooth. All other company and product names may be trademarks of their respective owners.